Photograph by Wayne Chasan

Fuerte Hoteles Creates A New Concept Of Luxury Based On Experiential Tourism

The Andalucian hotel group Fuerte Hotels has launched a new concept of ‘experiential’ luxury towards a goal of offering Exclusive services at their Fuerte Marbella, Fuerte Miramar, Fuerte Estepona and Fuerte Conil-Costa Luz locations. With this effort, the hotel group aims to meet the needs of a new tourism profile focused on new technologies and that values a high level of comfort.

“When an average tourist selects a destination, they are also looking for what extra facilities and services are available and are willing to pay for them,” said José Luque, Director General of the hotel group. Using this premise, Fuerte Hoteles launched their Exclusive Services effort, offering a “hotel within a hotel”, continued Luque, with select rooms, a private lounge and reception set apart from other guests. “For these new travelling community, luxury is like staying at home, with the most advanced standards and services that suit your every need.”

For this reasons, a host should be able to provide an exclusive room with a VIP bed, a continental breakfast, a Nespresso machines, Late Check Out, as well as high speed Wi-Fi or a flat screen television. With the Exclusive Lounge, the guest can expect a greater peace of mind with an area separated from the rest of the hotel where they can enjoy a meal and snacks throughout the day or a computer with high speed Internet access.

The Exclusive concept also extends to the hotel reception, complete with a unique counter, in order to avoid queues on arrival, at which the traveller will receive welcome gifts and a hydrotherapy circuit for free.

Photograph by Wayne Chasan

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