Fuerte Hoteles’ Christmas Greeting Video Awarded Prizes At Smile Festival
The campaign won awards in the categories of “Best web spot animation” and “Best creativity in animation”
The prizewinning work was created by the agency Limón Publicidad
Marbella, 8 March 2016 March has only just started, but for Fuerte Hoteles it’s like Christmas has come back early with a great gift: the award of 2 prizes to its Christmas greeting campaign, created by Limón Publicidad, at the VI European Festival of Advertising and Humour, Smile Festival, which took place recently at a gala held at Caixaforum Madrid, bringing together over 350 advertising and marketing professionals.
The prizes were awarded in the categories of “Best web spot animation” and “Best animation creativity”, sharing trophies with other major brands such as Ikea, Amstel, Shandy Cruzcampo-Heineken, El Corte Inglés, Barceló Hotels & Resorts and Toyota, among others.
An agency from Granada, Limón Publicidad, was behind the creativity of Fuerte Hoteles’ campaign, which also won recognition as the ‘Most innovative agency of the year’, competing with heavy hitters in the industry such as Publips, Territorio Creativo, Pingüino Torreblanca and Neozink.
About Fuerte Hoteles:
The Fuerte Hoteles chain forms part of El Fuerte Group, an Andalusian family company founded in 1957 by José Luque Manzano. Following the opening during the same year of the Fuerte Marbella hotel, the first hotel establishment to open in Marbella and the first leisure hotel to obtain the ISO 9002 quality certificate, the company continued to expand to achieve its current portfolio comprising five 4 star holiday hotels and 2 rental apartment complexes, all located in Andalusia (in Málaga, Cádiz and Huelva). Fuerte Hoteles is well known for its sustainability development strategy, which seeks to reduce the group’s environmental impact; promote local traditions and customs, particularly at a culinary and socio-cultural level; and to implement ethical and transparent management.